How to Make Brisket Like a Boss
The core format: teach a hard technique, make the food undeniable.
Brand Educator • Pitmaster • Operator • Creator
Your brand, in the hands of a pitmaster people trust.
17.4M+ views in 90 days across four platforms — plus a working kitchen, a catering company, a restaurant and a stage. Native advertising, in-person and virtual activations, and exclusive category partnerships.
8.0M
Facebook views
90 days
4.32M
Instagram views
90 days
3.56M
YouTube views
90 days
1.56M
TikTok views
12 weeks
Step 1 — Pick your lane
What does your brand sell?
Every category gets a different activation plan. Choose yours and see exactly how the partnership works.
Apparel & Workwear
Gear that survives a 14-hour cook.
Exclusivity open
Cutlery & Tools
Knives, thermometers, tongs, boards.
Exclusivity open
Food, Protein & Sauce
Protein programs, rubs, sauces, ingredients.
Grills, Smokers & Equipment
Pits, ovens, holding, refrigeration.
Fuel, Charcoal & Wood
Charcoal, lump, pellets, splits, gas.
Beverage & Spirits
Beer, bourbon, RTD, non-alc.
Exclusivity open
Outdoor & Lifestyle
Coolers, trucks, tailgate, home & yard.
Exclusivity open
Tech, Appliance & Software
Thermometers, POS, catering software, apps.
Exclusivity open
The work
Teach first. Sell second.
How to Make Pork Steaks Taste Like Competition BBQ
Recipe education — the format that drives 180K–268K view spikes.
Partnership models
Three ways to work together
Always-on ambassador
Year-round presence across content, events and industry appearances. Your brand becomes part of how Duce works, not a one-off post.
Campaign & launch
A defined push around a product, season or trade show — content, live demo and distribution wrapped into one activation.
Exclusive category partnership
Own your lane. Competitors locked out for the term, with first position in every relevant activation.
Let's build something worth watching.
Pick your category, tell us what your brand needs people to understand, and Duce will follow up personally.
Start your partnership